Customer experience is one of the most notable strains that B2B and B2C organizations alike will have to suffer through to succeed. Every customer’s attitude will change, as will their preferences, which can make keeping ahead of the curve a challenge for businesses of all different creeds. For example, a majority of customers will prefer an all-digital experience if given the chance. With pre-existing resources and tools, such as call centers at the disposal of many businesses, customers that prefer strictly digital communication are often times missing out on an improved experience via the representatives prepared to speak to them. It’s the responsibility of an organization to funnel their customers into these types of more personalized resources rather than encourage them to use online tools as an alternative. This sort of undertaking may feel impossible, but the information found within the infographic included alongside this post can help.